Tunbridge Wells’ Future Business Owners Put to the Test

Two of Tunbridge Wells’ brightest entrepreneurial minds continue their push to become the best Young Start-up Talent in the Kent region.

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These budding young entrepreneurs both resident in Tunbridge Wells met at Trinity Theatre to receive feedback on their business plans. Among this year’s selected finalists for the Kent region were Serena Christie (Imperial Industries) and Ben Jeffries (Influencer).

The initiative works with over 140 local and national businesses who all contribute to a prize fund worth upto £50,000 in business products and services in each of the six regional areas it currently operate in. This gives vital support and guidance for young start-up businesses to ensure them a more sustainable future. The workshops are currently delivered to over 60,000 youngsters across the South East. These projects work within schools, colleges, universities and youth groups to inspire and encourage a ‘can-do’ attitude towards business.

Both Ben and Serena met with Lorraine Nugent, one of the founding partners and directors of Young Start-up Talent, to receive feedback on their business plans. In this meeting the importance of a clear cash flow forecast was highlighted in order to be successful in their final pitch. Lorraine also advised these young entrepreneurs to try to enjoy their pitch as much as possible and to prepare for the questions the ‘Dragons’ may ask following their pitch.

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Serena has founded her own business (‘Imperial Industries’) specialising in the production of cufflinks made from old British coins. She specialises in Silversmithing and also produces textured and twisted silver rings. Serena has a clear vision for the future as she looks to expand her business abroad to reach a wider target audience.

Serena Christie said that: “I am really excited for the final, I got lots of ideas from today and it has given me lots to think about”.

Whereas Ben’s business is based around the idea of social media marketing. ‘Influencer’ has many high profile celebrities which brands can approach to promote their products. Their headline stars include Brazilian midfielder Ronaldinho and British model Amy Willerton.

Ben Jeffries also added: “I have spoken to many people during this process and they have given me lots of useful insights. To get to this stage and to see that other people like my product has given me a lot of confidence”.

The final five candidates must submit their completed business plans by 18th July in preparation for the ‘Dragon’s Den’ on 21st July at Maidstone House. This is an opportunity which could prove invaluable for their future business careers.

To find out more please visit www.youngstartuptalent.co.uk