brighton WINNER | 2015

Jodie Deakin, a 23 year old from Brighton, won the Young Start-up Talent initiative for Brighton in 2015 with her high-end luxury leather pet accessories company ‘Hounds and Hides’. Having spent many years training to work with leather and developing a passion for the trade she made the dramatic leap from the BDSM industry to pet accessories.

Hounds and Hides offers beautifully designed, bespoke dog collars and leads made from Italian leather, as well as offering the option to personalize the accessories by embossing your pets name into the leather. Her next and most ambitious concept, which she hopes will be another raging success, is a 2-in-1 luxury pet carrier that will also be a fashionable handbag. Having already hooked a large number of overseas customers and gained copious interest from dog lovers, Jodie is hoping that the nature of Hounds and Hides will take it straight to Harrods.

To order your beloved pooch their very own personalized leather lead or collar, please visit: