The Winners of the 2011 Prize Fund

Winners Tom Williams and James Seear

Winners Tom Williams and James Seear

Tom Williams and James Seear of Recyclabook, also spoke about their highs and lows of their first 12 months and their ongoing plans for the future of their business. They talked about the media frenzy after winning, and their radio interview on BBC World News which was played to the audience. Their key piece of advice to the next generation of entrepreneurs was to “take the plunge with your business idea – go for it!”

A video of the Dragons Den style final was played to the audience.  Each of the finalists had the daunting task of standing in front of a panel of the eight judges, plus numerous cameras and studio staff from Praxima, and were put through a series of challenging questions about their business idea.

“It was a tough choice”, said judge Lorraine Nugent, “all of the finalists were excellent, and I am sure, like last year, many of the finalists will go on to start their own successful business, win or lose.